Specify your stations & Locations
Take help of sample creatives
Yes, we offer free radio campaign planning services helping you get the right results by placing your Ads at the right stations during the right times at the right cost.
Radio stations should be selected based on:-
Language of the radio station
Cost per 10 seconds
Reach of the radio station
Station where your competitor is advertising
your target audience type
Ad length depends on what message you want to deliver to your target audience. A short ad of 10 sec can use a voice over but a longer ad should be in jingle form to get good results. Your ad length also depends on your objective and product type. Minimum Ad length should be 10 seconds.
A minimum campaign duration is 1 week. You should choose your campaign duration based on your objective and budget.
You are required to play your Ad atleast 5 times a day.
Your Ad placement depends upon your target audience. If they are are the working class, then peak hours will do the needful. If you want to target the home makers then you need to advertise during the afternoon.
You can easily book your Ad via the following process:-
-Select city, ad duration, frequency, campaign duration and ad placement.
-Select the radio stations suiting your needs and budget.
-Preview your media plan and proceed to compose Ad (upload your ad creative or choose to get creatives from us)
-Select the Ad type, theme, language and drop your ad message
-Select date,preview campaign details and make payment.
There are a number of payment options that are available and you can choose the one with which you are most comfortable. The payment options are:-
Online Options: Net Banking, Credit and Debit cards – MasterCard, Visa, Maestro Card
Offline Options: Cheque Deposit, Demand Drafts, and Cash Collection from home/office
National Electronic Funds Transfer ( NEFT)
You need to book your Ad and clear payment atleast 2 days in advance from the day of broadcasting. For a campaign to begin from Wednesday you need to book by Monday.
We share the ad schedule that mentions an approximate timeframe when your ad would get played. You can listen to the radio at that time to hear your ad. At the end of the campaign, we will share broadcast certificates provided by the radio stations.
For example: if we say that the rate is Rs. 600 for a radio station, it means that if you play a 10 second ad once on that radio station in that city, it would cost Rs. 600. So if you wish to play a 20 second ad once, the cost would be Rs. 600 X 2 = Rs. 1,200 and if you play the twenty second ad 4 times, it would cost Rs. 1,200 X 4 = Rs. 4,800.
Your Ad cost is dependent on the following factors:-
Radio Station – The rates vary from station to station.
Ad Location – The city where you want your Ads to be broadcast.
Ad Frequency – The number of times in a day that the ad will be broadcast.
Ad Duration – The length of each individual Ad in seconds.
Ad Tenure – The total duration of the Ad campaign
Ad Slot- Rates are higher during prime time (7 am-11 am and 5 pm-9 pm)
Rates are usually higher during the peak hours (7am-11am & 5pm-9pm) in comparison to afternoon(11am to 3pm) and off-peak hours(3-5pm & 11pm-7am).
The discount depends on the volume of your business. Higher is the volume, lower the rate.You will get the best advertising rates for all radio stations through us. To know more about the best deals and offers, you can call us on 09836068426, or mail us at firstname.lastname@example.org.
Yes, you need to pay service tax of 12.36% over your radio advertisement cost.
Based on the city,radio station and volume of your advertising requirement,you can get free value Ads like sponsorship tags,RJ mentions,store visits ,interviews,etc.
You can get your jingles and voice-overs developed from Jingles India through us. Jingles India are renowned for creating jingles for successful radio advertising campaigns.
If you have a voice over/jingle ready for use, you can give us the specifications of the creative during the booking process. Our media planners will then get in touch with you with regard to the creative.
Yes, you can rotate various ad creatives in your campaign.
The cost of making a jingle would be Rs 25000 and the cost of voice over would be Rs 5000. Incase your total campaign cost is above Rs 50000, you can avail a free jingle also.