AIR- Primary Channel Advertising
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USPs :
- Uncontested Reach
- Undivided Brand Identity
- News Exclusivity
- 192 Cities
ALL INDIA RADIO (AIR) is the nation’s first radio station which aims to educate, inform and entertain the masses. Its content consists of music contemporary, classical, folk, etc. included, news, talk shows, dramas, sports commentary etc. AIR reaches almost all nook and corner of India and is still the sole medium of entertainment for a chunk of the population. AIR is for the masses and the advertising reach of the station is so large that it is unfathomable.
Location: Select your preferred City below to view rates
Advertising Options: Check out all the promotional options available
Pre-defined time slots offered by Radio Stations for brands to promote themselves. These are the primary advertising elements radio offers, the oldest in the game. Whatever innovations you add to your ad campaign, FCTs are the MUST HAVEs!
Commercial times are further classified on the following basis:
Popular RJ’s can be rewarding influencers for your brand because of their huge fan following. The approaches differ, accordingly the content and the type of audience. So, it is important that you carefully select the RJ you would like to endorse your brand. Which RJ would be the best for your brand? Consider the required location, your preferred station, and most importantly target group. Will they follow what the RJ certifies?
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Radio sponsorships generate brand awareness through association with a radio station’s programmes. A strong positive association is built in the listener's mind, between the brand name and the attributes of the sponsored programme.
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The radio station talks about the advertiser and asks questions giving the listeners a chance to win related prize provided by the advertiser.It is often the only way an advertiser can have access to the much coveted presenter live reads.
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Acquire undivided attention by consuming all available ad spots within a time frame. Here your brand constantly keeps tapping the listeners mind to instill his top of mind awareness. Make sure it doesn't get repetitive though!
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Here the radio station’s presenter and its team broadcasts off-site as per the advertisers desired venue.This is a premium innovation but it's worth the cost to drive maximum listeners attention to your brand.
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CREATIVE DETAILS
Campaign Planning 
Ad Creative Development
Campaign Planning
 Media Planning HelpBased on your objectives,target audience and budget our experts will help you book Ads in the right radio stations at the right right times at the right cost. |
 Minimum Ad Length & Campaign DurationMinimum Ad length has to be 10-seconds and campaign duration should be atleast 1 week. |
 Ad FrequencyYou need to play your Ad's atleast 5 times daily. |
 Booking DeadlineMake sure to book your ads at least 2 days prior to the release date. |
 Tracking a CampaignWe share with you a log report to help you enable trace your Ad. |
 Final Proof of ExecutionA Broadcast Certification |
Ad Creative Development
Recording A JingleIf your bill amounts to Rs.30000 & above get complimentary ad recording services with two edits, free of cost! |
Providing Ad CreativeYou can submit your radio jingle or voice over ads in MP3 or WAV format at our website or mail it to our executives. |
Play more than 1 CreativeSimply let us know you need to rotate your ad creative playlist and we would do the rest. |
Cost of a Jingle/ Voice-Over AdYou only need to pay Rs. 3000/- for Jingle or Voice-Over ad. A professionally prepared jingle by Jingle India will cost you Rs. 25000/- |
Edits to Ad CreativesOnce your ad creative is ready we share it with you for approval you can have maximum of 2 edits on per Ad creative. |
Advance PaymentPay an advance of Rs. 2000 while jingle creation and the rest when confirming the campaign. |
COST DETAILS
Advertisement Charges
Ad rates charged on per secondsIf our website lists Rs 500 as the rate for a radio station in a city, it means that if you play a 10-second ad once on that radio station in that city, it would cost Rs. 500. So if you play a 20-second Ad 4 times for 7 days, the cost would be Rs. (500 X 20*4*7)/10 = Rs. 28,000. |
First Time AdvertiserIf you are a first time advertiser you will get the bets negotiated deals and incase you have already inquired for rates elsewhere or have advertised before the rate shared with you by the radio station would be the final one. |
Discounts for Radio AdsDiscounts on Radio Ads depend upon the volume of your ad buying. The more the volume, the lower ad rates you will get.Discounts also depends on crisp information from the advert. |
3 Rates for 3 Time SlotsYou can advertise during 3 slots – The Entire Day, Prime Time and Non-Prime Time, all of them have different ad rates. Prime Times are our costliest offering yet The Entire Day package is most fruitful one. |
Ad Campaign Cost depends uponYour Ad campaign cost depends on the choice of your radio station, location, Ad duration, tenure, frequency and Ad slot. |
Service Tax is MandatorySince buying ad spots is a service, our clients need to pay a 14.50% of service tax. |
WHY ADVERTISE IN AIR- Primary Channel?
Why Advertise in AIR- Primary Channel?
All India Radio houses a wide variety of contemporary film music, music by independent artists, and a number of interactive shows. They also feature a number of talk shows about various social issues that need addressing. They have an ardent fan following, and are becoming increasingly popular by the day.
Advertising in All India Radio (Primary Channel) is an excellent idea because:
• They offer a wide variety of content for all the separate regions they operate in
• They are available in 190+ locations
• They play popular regional film music that attracts huge audiences
We at releaseMyAd provide you with a number of creative and effective advertising solutions for a radio campaign on All India Radio’s Primary channel. Starting from buying media slots, to forming an effective media plan to developing jingles and voice-overs for your campaign. We at releaseMyAd make it a point to provide your ad campaign with all the services that ensure its success.