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releaseMyAd Live Chat Help
1

Select FM Stations

Specify your stations & Locations

2

Compose Ad

Take help of sample creatives

3

Dates & Payment

Pay via:

Plan and Book your Radio Ad Campaign.Select fields below to view Ad rates and create your customized media plan.
Select City
The length of each individual ad in seconds.
Ad Length
The number of times in a day the ad will be broadcast.
Frequency
The total duration of the ad campaign.
Campaign Duration
Time of the day where you want to place your Ad.
Advertise During
Frequently Asked Questions
Planning & Execution of your Campaign
Advertisement Rates & Charges
Developing your Ad Creatives

Can we get media planning assistance via releaseMyAd?

Yes, we offer free radio campaign planning services helping you get the right results by placing your Ads at the right stations during the right times at the right cost.

Factors to be kept in mind while deciding on a FM station?

Radio stations should be selected based on:-
  Language of the radio station
  Cost per 10 seconds
  Reach of the radio station
  Station where your competitor is advertising
  your target audience type

What should be my ad length?

Ad length depends on what message you want to deliver to your target audience. A short ad of 10 sec can use a voice over but a longer ad should be in jingle form to get good results. Your ad length also depends on your objective and product type. Minimum Ad length should be 10 seconds.

What should be my campaign duration?

A minimum campaign duration is 1 week. You should choose your campaign duration based on your objective and budget.

How many times a day should I play my Ad?

You are required to play your Ad atleast 5 times a day.

Which time of the day should I place my Ad?

Your Ad placement depends upon your target audience. If they are are the working class, then peak hours will do the needful. If you want to target the home makers then you need to advertise during the afternoon.

What is the process of booking an Ad via releaseMyAd?

You can easily book your Ad via the following process:-
  -Select city, ad duration, frequency, campaign duration and ad placement.
  -Select the radio stations suiting your needs and budget.
  -Preview your media plan and proceed to compose Ad (upload your ad creative or choose to get creatives from us)
  -Select the Ad type, theme, language and drop your ad message
  -Select date,preview campaign details and make payment.

What are my payment options?

There are a number of payment options that are available and you can choose the one with which you are most comfortable. The payment options are:-
  Online Options: Net Banking, Credit and Debit cards – MasterCard, Visa, Maestro Card
  Offline Options: Cheque Deposit, Demand Drafts, and Cash Collection from home/office
  National Electronic Funds Transfer ( NEFT)

How many days in advance do I need to book my Ad?

You need to book your Ad and clear payment atleast 2 days in advance from the day of broadcasting. For a campaign to begin from Wednesday you need to book by Monday.

How do I know that my ad is being played?

We share the ad schedule that mentions an approximate timeframe when your ad would get played. You can listen to the radio at that time to hear your ad. At the end of the campaign, we will share broadcast certificates provided by the radio stations.

What are included in the rates? What do you mean by Rs 600/10 sec ?

For example: if we say that the rate is Rs. 600 for a radio station, it means that if you play a 10 second ad once on that radio station in that city, it would cost Rs. 600. So if you wish to play a 20 second ad once, the cost would be Rs. 600 X 2 = Rs. 1,200 and if you play the twenty second ad 4 times, it would cost Rs. 1,200 X 4 = Rs. 4,800.

What is the cost dependent on?

Your Ad cost is dependent on the following factors:-
  Radio Station – The rates vary from station to station.
  Ad Location – The city where you want your Ads to be broadcast.
  Ad Frequency – The number of times in a day that the ad will be broadcast.
  Ad Duration – The length of each individual Ad in seconds.
  Ad Tenure – The total duration of the Ad campaign
  Ad Slot- Rates are higher during prime time (7 am-11 am and 5 pm-9 pm)

Can I advertise at any time of the day for the same rate?

Rates are usually higher during the peak hours (7am-11am & 5pm-9pm) in comparison to afternoon(11am to 3pm) and off-peak hours(3-5pm & 11pm-7am).

How much discount do I get if I advertise in more than 1 location?

The discount depends on the volume of your business. Higher is the volume, lower the rate.You will get the best advertising rates for all radio stations through us. To know more about the best deals and offers, you can call us on 09836068426, or mail us at radio@releasemyad.com.

Is any tax applied to the radio advertising cost?

Yes, you need to pay service tax of 12.36% over your radio advertisement cost.

What additional benefits do I get with my advertising package?

Based on the city,radio station and volume of your advertising requirement,you can get free value Ads like sponsorship tags,RJ mentions,store visits ,interviews,etc.

Where can I get a message creative developed from?

You can get your jingles and voice-overs developed from Jingles India through us. Jingles India are renowned for creating jingles for successful radio advertising campaigns.

How do I deliver my ad creative to you for broadcasting?

If you have a voice over/jingle ready for use, you can give us the specifications of the creative during the booking process. Our media planners will then get in touch with you with regard to the creative.

Can I use more than 1 ad creative?

Yes, you can rotate various ad creatives in your campaign.

What would be the cost of making a voice over or a jingle?

The cost of making a jingle would be Rs 25000 and the cost of voice over would be Rs 5000. Incase your total campaign cost is above Rs 50000, you can avail a free jingle also.