Radio Mirchi (98.3) FM Advertising

    USPs :
  • Hindi Music
  • 32 Cities
  • 37,48,30,00
  • 34 Cities

Radio Mirchi remains the No. 1 radio station of India gathering more than 40 million listeners. With contemporary Bollywood music playing 24x7, it generates more audiences in the 14-34 age groups. The station is available in 34 Indian cities making it the perfect launch-pad for nationwide radio ad campaigns.

Location: Select your preferred City below to view rates

Advertising Options: Check out all the promotional options available

Pre-defined time slots offered by Radio Stations for brands to promote themselves. These are the primary advertising elements radio offers, the oldest in the game. Whatever innovations you add to your ad campaign, FCTs are the MUST HAVEs!
Commercial times are further classified on the following basis:

Prime Time: 7am - 12noon, 5pm - 11pm..
Non Prime Time: 7am - 12noon, 12noon - 5pm, 5pm to 11pm..
The Entire Day: 12noon - 5pm.

Popular RJ’s can be rewarding influencers for your brand because of their huge fan following. The approaches differ, accordingly the content and the type of audience. So, it is important that you carefully select the RJ you would like to endorse your brand. Which RJ would be the best for your brand? Consider the required location, your preferred station, and most importantly target group. Will they follow what the RJ certifies?


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Radio sponsorships generate brand awareness through association with a radio station’s programmes. A strong positive association is built in the listener's mind, between the brand name and the attributes of the sponsored programme.


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The radio station talks about the advertiser and asks questions giving the listeners a chance to win related prize provided by the advertiser.It is often the only way an advertiser can have access to the much coveted presenter live reads.


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Acquire undivided attention by consuming all available ad spots within a time frame. Here your brand constantly keeps tapping the listeners mind to instill his top of mind awareness. Make sure it doesn't get repetitive though!


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Here the radio station’s presenter and its team broadcasts off-site as per the advertisers desired venue.This is a premium innovation but it's worth the cost to drive maximum listeners attention to your brand.


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Frequently Asked Questions? We've got them answered

Media Planning Help

Based on your objectives,target audience and budget our experts will help you book Ads in the right radio stations at the right right times at the right cost.

Minimum Ad Length & Campaign Duration

Minimum Ad length has to be 10-seconds and campaign duration should be atleast 1 week.

Ad Frequency

You need to play your Ad's atleast 5 times daily.

Booking Deadline

Make sure to book your ads at least 2 days prior to the release date.

Tracking a Campaign

We share with you a log report to help you enable trace your Ad.

Final Proof of Execution

A Broadcast Certification

Ad rates charged on per seconds

If our website lists Rs 500 as the rate for a radio station in a city, it means that if you play a 10-second ad once on that radio station in that city, it would cost Rs. 500. So if you play a 20-second Ad 4 times for 7 days, the cost would be Rs. (500 X 20*4*7)/10 = Rs. 28,000.

First Time Advertiser

If you are a first time advertiser you will get the bets negotiated deals and incase you have already inquired for rates elsewhere or have advertised before the rate shared with you by the radio station would be the final one.

Discounts for Radio Ads

Discounts on Radio Ads depend upon the volume of your ad buying. The more the volume, the lower ad rates you will get.Discounts also depends on crisp information from the advert.

3 Rates for 3 Time Slots

You can advertise during 3 slots – The Entire Day, Prime Time and Non-Prime Time, all of them have different ad rates. Prime Times are our costliest offering yet The Entire Day package is most fruitful one.

Ad Campaign Cost depends upon

Your Ad campaign cost depends on the choice of your radio station, location, Ad duration, tenure, frequency and Ad slot.

Service Tax is Mandatory

Since buying ad spots is a service, our clients need to pay a 14.50% of service tax.

Recording A Jingle

If your bill amounts to Rs.30000 & above get complimentary ad recording services with two edits, free of cost!

Providing Ad Creative

You can submit your radio jingle or voice over ads in MP3 or WAV format at our website or mail it to our executives.

Play more than 1 Creative

Simply let us know you need to rotate your ad creative playlist and we would do the rest.

Cost of a Jingle/ Voice-Over Ad

You only need to pay Rs. 3000/- for Jingle or Voice-Over ad. A professionally prepared jingle by Jingle India will cost you Rs. 25000/-

Edits to Ad Creatives

Once your ad creative is ready we share it with you for approval you can have maximum of 2 edits on per Ad creative.

Advance Payment

Pay an advance of Rs. 2000 while jingle creation and the rest when confirming the campaign.

Massive has another name. That is Radio Mirchi(98.3) FM. It is India's largest and best and any association with this radio channel will surely do you a lot of good. It has a listenership base of around 40 million so there is no way on earth that you won't reach out to your target audience through this medium. This channel has bagged innumerable number of awards over the years including the one for being India's most popular at the Brand Congress of 2012.

This is the place to be because:
•    This is the largest possible stage you could get as an advertiser.
•    Advertising here will certainly add to your prestige as an advertiser.
•    You reach out to people from every section of the society and country.
•    The channel's policy of creating a multiple products portfolio for advertisers has synergised a positive growth in advertisers brands

We create radio ads at the most affordable prices and have more than adequate market expertise to organize a succesful radio campaign. We give you ample choices to choose from in every aspect. You can choose between jingles and voice overs, you can choose between 11 ad innovations from back to back RJ mentions to outdoor broadcasting and you can also choose your timeslots. We do everything from media planning to ad placements. Once you join our hands, you'll have nothing to worry about.

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