Radio Choklate 104 FM Advertising

    USPs :
  • 1st FM station of Odisha
  • Regional Music
  • 16,50,000
  • 3 Cities

Radio Choklate is the No.1 station of Odisha. It airs programs and music for Rourkela, Bhubaneswar and Cuttack. Along with the local language, the station plays English and Hindi songs too! The station has a class of its own. Booking ads with Radio Choklate ensures the reach of your ad message to every nook and corner of Odisha.

Location: Select your preferred City below to view rates

Advertising Options: Check out all the promotional options available

Pre-defined time slots offered by Radio Stations for brands to promote themselves. These are the primary advertising elements radio offers, the oldest in the game. Whatever innovations you add to your ad campaign, FCTs are the MUST HAVEs!
Commercial times are further classified on the following basis:

Prime Time: 7am - 12noon, 5pm - 11pm..
Non Prime Time: 7am - 12noon, 12noon - 5pm, 5pm to 11pm..
The Entire Day: 12noon - 5pm.

Popular RJ’s can be rewarding influencers for your brand because of their huge fan following. The approaches differ, accordingly the content and the type of audience. So, it is important that you carefully select the RJ you would like to endorse your brand. Which RJ would be the best for your brand? Consider the required location, your preferred station, and most importantly target group. Will they follow what the RJ certifies?


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Radio sponsorships generate brand awareness through association with a radio station’s programmes. A strong positive association is built in the listener's mind, between the brand name and the attributes of the sponsored programme.


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The radio station talks about the advertiser and asks questions giving the listeners a chance to win related prize provided by the advertiser.It is often the only way an advertiser can have access to the much coveted presenter live reads.


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Acquire undivided attention by consuming all available ad spots within a time frame. Here your brand constantly keeps tapping the listeners mind to instill his top of mind awareness. Make sure it doesn't get repetitive though!


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Here the radio station’s presenter and its team broadcasts off-site as per the advertisers desired venue.This is a premium innovation but it's worth the cost to drive maximum listeners attention to your brand.


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Frequently Asked Questions? We've got them answered

Media Planning Help

Based on your objectives,target audience and budget our experts will help you book Ads in the right radio stations at the right right times at the right cost.

Minimum Ad Length & Campaign Duration

Minimum Ad length has to be 10-seconds and campaign duration should be atleast 1 week.

Ad Frequency

You need to play your Ad's atleast 5 times daily.

Booking Deadline

Make sure to book your ads at least 2 days prior to the release date.

Tracking a Campaign

We share with you a log report to help you enable trace your Ad.

Final Proof of Execution

A Broadcast Certification

Ad rates charged on per seconds

If our website lists Rs 500 as the rate for a radio station in a city, it means that if you play a 10-second ad once on that radio station in that city, it would cost Rs. 500. So if you play a 20-second Ad 4 times for 7 days, the cost would be Rs. (500 X 20*4*7)/10 = Rs. 28,000.

First Time Advertiser

If you are a first time advertiser you will get the bets negotiated deals and incase you have already inquired for rates elsewhere or have advertised before the rate shared with you by the radio station would be the final one.

Discounts for Radio Ads

Discounts on Radio Ads depend upon the volume of your ad buying. The more the volume, the lower ad rates you will get.Discounts also depends on crisp information from the advert.

3 Rates for 3 Time Slots

You can advertise during 3 slots – The Entire Day, Prime Time and Non-Prime Time, all of them have different ad rates. Prime Times are our costliest offering yet The Entire Day package is most fruitful one.

Ad Campaign Cost depends upon

Your Ad campaign cost depends on the choice of your radio station, location, Ad duration, tenure, frequency and Ad slot.

Service Tax is Mandatory

Since buying ad spots is a service, our clients need to pay a 14.50% of service tax.

Recording A Jingle

If your bill amounts to Rs.30000 & above get complimentary ad recording services with two edits, free of cost!

Providing Ad Creative

You can submit your radio jingle or voice over ads in MP3 or WAV format at our website or mail it to our executives.

Play more than 1 Creative

Simply let us know you need to rotate your ad creative playlist and we would do the rest.

Cost of a Jingle/ Voice-Over Ad

You only need to pay Rs. 3000/- for Jingle or Voice-Over ad. A professionally prepared jingle by Jingle India will cost you Rs. 25000/-

Edits to Ad Creatives

Once your ad creative is ready we share it with you for approval you can have maximum of 2 edits on per Ad creative.

Advance Payment

Pay an advance of Rs. 2000 while jingle creation and the rest when confirming the campaign.

The first of its kind in Odisha, Radio Choklate is in a class of its own. It entertains the local listeners with its unique quota of 'infotainment' clubbed with boundless 'entertainment'. It is a quintessential Oriya channel but it plays English and Hindi music as well thereby catering to a wide range of listeners. It's hard to miss your target group if you are advertising on this station. Therefore, to foster your brand's recall value and launch a mass marketing campaign, this is an ideal advertising platform.

Advertising on Radio Choklate 104 FM is a great idea because:

•    This channel is an excellent means to enhance your product's brand value.
•    You get to advertise here at very affordable rates.
•    You are the master of your ad placements. Breakfast to late night, you decide when you want to reach out to your prospective customers.
•    You have a wide range of ad innovations to select from. You decide if you are interested in programme sponsorships or 3 back to back different RJ mentions or any of the 11 choices that you are served.

releaseMyAd is the answer to all your wishes of having a successful radio ad campaign across the major cities of the state, namely Bhubaneshwar, Cuttack and Rourkela. We look after the media planning, we look after the ad development by way of creating what you want, a fantastic jingle or an attractive voice-over, we take care of ad monitoring and at the end of the day we take care of you. We have the easiest possible booking process which is why you are just a few clicks away from getting your dream radio ad campaign. Go for it!

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