Power FM 107.8 Advertising

    USPs :
  • Engaging Content
  • Youth Centric
  • 13,19,000
  • 1 Cities

Power FM plays across the City of Joy bringing joy into the lives of its listeners. A youth oriented station for the masses; Power FM airings include latest Bollywood and regional hits. Broadcasting your ad message through this station takes your brand to every household in Kolkata.

Location: Select your preferred City below to view rates

Advertising Options: Check out all the promotional options available

Pre-defined time slots offered by Radio Stations for brands to promote themselves. These are the primary advertising elements radio offers, the oldest in the game. Whatever innovations you add to your ad campaign, FCTs are the MUST HAVEs!
Commercial times are further classified on the following basis:

Prime Time: 7am - 12noon, 5pm - 11pm..
Non Prime Time: 7am - 12noon, 12noon - 5pm, 5pm to 11pm..
The Entire Day: 12noon - 5pm.

Popular RJ’s can be rewarding influencers for your brand because of their huge fan following. The approaches differ, accordingly the content and the type of audience. So, it is important that you carefully select the RJ you would like to endorse your brand. Which RJ would be the best for your brand? Consider the required location, your preferred station, and most importantly target group. Will they follow what the RJ certifies?


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The radio station talks about the advertiser and asks questions giving the listeners a chance to win related prize provided by the advertiser.It is often the only way an advertiser can have access to the much coveted presenter live reads.


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Acquire undivided attention by consuming all available ad spots within a time frame. Here your brand constantly keeps tapping the listeners mind to instill his top of mind awareness. Make sure it doesn't get repetitive though!


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Here the radio station’s presenter and its team broadcasts off-site as per the advertisers desired venue.This is a premium innovation but it's worth the cost to drive maximum listeners attention to your brand.


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Frequently Asked Questions? We've got them answered

Media Planning Help

Based on your objectives,target audience and budget our experts will help you book Ads in the right radio stations at the right right times at the right cost.

Minimum Ad Length & Campaign Duration

Minimum Ad length has to be 10-seconds and campaign duration should be atleast 1 week.

Ad Frequency

You need to play your Ad's atleast 5 times daily.

Booking Deadline

Make sure to book your ads at least 2 days prior to the release date.

Tracking a Campaign

We share with you a log report to help you enable trace your Ad.

Final Proof of Execution

A Broadcast Certification

Ad rates charged on per seconds

If our website lists Rs 500 as the rate for a radio station in a city, it means that if you play a 10-second ad once on that radio station in that city, it would cost Rs. 500. So if you play a 20-second Ad 4 times for 7 days, the cost would be Rs. (500 X 20*4*7)/10 = Rs. 28,000.

First Time Advertiser

If you are a first time advertiser you will get the bets negotiated deals and incase you have already inquired for rates elsewhere or have advertised before the rate shared with you by the radio station would be the final one.

Discounts for Radio Ads

Discounts on Radio Ads depend upon the volume of your ad buying. The more the volume, the lower ad rates you will get.Discounts also depends on crisp information from the advert.

3 Rates for 3 Time Slots

You can advertise during 3 slots – The Entire Day, Prime Time and Non-Prime Time, all of them have different ad rates. Prime Times are our costliest offering yet The Entire Day package is most fruitful one.

Ad Campaign Cost depends upon

Your Ad campaign cost depends on the choice of your radio station, location, Ad duration, tenure, frequency and Ad slot.

Service Tax is Mandatory

Since buying ad spots is a service, our clients need to pay a 14.50% of service tax.

Recording A Jingle

If your bill amounts to Rs.30000 & above get complimentary ad recording services with two edits, free of cost!

Providing Ad Creative

You can submit your radio jingle or voice over ads in MP3 or WAV format at our website or mail it to our executives.

Play more than 1 Creative

Simply let us know you need to rotate your ad creative playlist and we would do the rest.

Cost of a Jingle/ Voice-Over Ad

You only need to pay Rs. 3000/- for Jingle or Voice-Over ad. A professionally prepared jingle by Jingle India will cost you Rs. 25000/-

Edits to Ad Creatives

Once your ad creative is ready we share it with you for approval you can have maximum of 2 edits on per Ad creative.

Advance Payment

Pay an advance of Rs. 2000 while jingle creation and the rest when confirming the campaign.

All Hits, no Bakwaas, that's Power FM 107.8, Kolkata's coolest radio station. This channel has a huge listenership across a wide cross section of demographics. No matter what your target audience is, you'll reach them on this platform but the biggest sections of listeners are among the young. If you want to foster your brand name and optimize your business for huge profits, this is the place to do it from.

You should go for Power Fm 107.8
•    Because of its immense listenership.
•    Because we shall make it affordable for you.
•    Because you want your ROIs to shoot up
•    Because this will add to your brand value

We, at RMA understand the market and customer psyche. We can assure you that we can create ad campaigns that simply cannot help being grand successes. You have numerous choices to select from. You can choose   between 11 ad innovations, voice over’s and jingles and timeslots as well. We do everything from media planning to creative development, and we do it just like you'd want us to. So, what's the wait for?

Wed, 31 Dec

Book and Design Your Ad Campaign on Power FM Via releaseMyAd

There are numerous radio networks that are available in Kolkata. However, none of these networks are able to provide exclusively localized content for the people of Kolkata. Power 107.8 FM, which is available exclusively in Kolkata, provides specially localized content for this city. Power FM primarily targets the youth of the city; school and college...

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Tue, 15 Apr

Instantly Place Ads in Power 107.8 FM at the best rates via...

Power FM has undergone a revamp and has been relaunched in Kolkata with a new look, a new revolution – All Hits, No Bakwaas – keeping in mind today’s youth. This FM station was able to gain a stronghold in the market as it is positioned as a youth focussed brand.It broadcasts 90’s and latest...

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