Hello FM 106.4 Advertising

    USPs :
  • 30 million listeners
  • Dedicated to Kollywood
  • 26,51,000
  • 7 Cities

Hello FM is Grand! It covers 30 million listeners in Tamil Nadu, playing across 6 cities and Puducherry. With programming in Tamil and its dedication to Kollywood, Hello FM has music and programs for all age groups. The station’s program for masses has made it an ideal media vehicle for advertisers.

Location: Select your preferred City below to view rates

Advertising Options: Check out all the promotional options available

Pre-defined time slots offered by Radio Stations for brands to promote themselves. These are the primary advertising elements radio offers, the oldest in the game. Whatever innovations you add to your ad campaign, FCTs are the MUST HAVEs!
Commercial times are further classified on the following basis:

Prime Time: 7am - 12noon, 5pm - 11pm..
Non Prime Time: 7am - 12noon, 12noon - 5pm, 5pm to 11pm..
The Entire Day: 12noon - 5pm.

Popular RJ’s can be rewarding influencers for your brand because of their huge fan following. The approaches differ, accordingly the content and the type of audience. So, it is important that you carefully select the RJ you would like to endorse your brand. Which RJ would be the best for your brand? Consider the required location, your preferred station, and most importantly target group. Will they follow what the RJ certifies?


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Radio sponsorships generate brand awareness through association with a radio station’s programmes. A strong positive association is built in the listener's mind, between the brand name and the attributes of the sponsored programme.


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The radio station talks about the advertiser and asks questions giving the listeners a chance to win related prize provided by the advertiser.It is often the only way an advertiser can have access to the much coveted presenter live reads.


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Acquire undivided attention by consuming all available ad spots within a time frame. Here your brand constantly keeps tapping the listeners mind to instill his top of mind awareness. Make sure it doesn't get repetitive though!


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Here the radio station’s presenter and its team broadcasts off-site as per the advertisers desired venue.This is a premium innovation but it's worth the cost to drive maximum listeners attention to your brand.


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Frequently Asked Questions? We've got them answered

Media Planning Help

Based on your objectives,target audience and budget our experts will help you book Ads in the right radio stations at the right right times at the right cost.

Minimum Ad Length & Campaign Duration

Minimum Ad length has to be 10-seconds and campaign duration should be atleast 1 week.

Ad Frequency

You need to play your Ad's atleast 5 times daily.

Booking Deadline

Make sure to book your ads at least 2 days prior to the release date.

Tracking a Campaign

We share with you a log report to help you enable trace your Ad.

Final Proof of Execution

A Broadcast Certification

Ad rates charged on per seconds

If our website lists Rs 500 as the rate for a radio station in a city, it means that if you play a 10-second ad once on that radio station in that city, it would cost Rs. 500. So if you play a 20-second Ad 4 times for 7 days, the cost would be Rs. (500 X 20*4*7)/10 = Rs. 28,000.

First Time Advertiser

If you are a first time advertiser you will get the bets negotiated deals and incase you have already inquired for rates elsewhere or have advertised before the rate shared with you by the radio station would be the final one.

Discounts for Radio Ads

Discounts on Radio Ads depend upon the volume of your ad buying. The more the volume, the lower ad rates you will get.Discounts also depends on crisp information from the advert.

3 Rates for 3 Time Slots

You can advertise during 3 slots – The Entire Day, Prime Time and Non-Prime Time, all of them have different ad rates. Prime Times are our costliest offering yet The Entire Day package is most fruitful one.

Ad Campaign Cost depends upon

Your Ad campaign cost depends on the choice of your radio station, location, Ad duration, tenure, frequency and Ad slot.

Service Tax is Mandatory

Since buying ad spots is a service, our clients need to pay a 14.50% of service tax.

Recording A Jingle

If your bill amounts to Rs.30000 & above get complimentary ad recording services with two edits, free of cost!

Providing Ad Creative

You can submit your radio jingle or voice over ads in MP3 or WAV format at our website or mail it to our executives.

Play more than 1 Creative

Simply let us know you need to rotate your ad creative playlist and we would do the rest.

Cost of a Jingle/ Voice-Over Ad

You only need to pay Rs. 3000/- for Jingle or Voice-Over ad. A professionally prepared jingle by Jingle India will cost you Rs. 25000/-

Edits to Ad Creatives

Once your ad creative is ready we share it with you for approval you can have maximum of 2 edits on per Ad creative.

Advance Payment

Pay an advance of Rs. 2000 while jingle creation and the rest when confirming the campaign.

Hello FM is simply grand. They say that 'the bigger, the better' and Hello is definitely quite big. It is the biggest private radio station network in Puducherry and Tamil Nadu. Its reach covers over half the populous of the southern state. Its takers are a wide array of individuals who enjoy listening to what the channel airs. With a target numbes of over 30 million listeners, it is a fabulous choice if you want to reach out to the Tamil speaking peoples across the state.

Advertising in Hello FM 106.4 is an excellent option because:

•    Of its firm base of loyal listenership that makes reaching out to the listeners across 7 major cities an easy task.
•    Hello FM delivers a programming content that is based on listener demographics, contemporary events and popular genres thereby making targeting as easy as ABC. A redundant advertising message therefore becomes quite improbable.
•    It entertains different classes of people. From workers to housewives, the listenership is quite varied.

releaseMyAd ensures that you are noticed by your prospective customers. For this we offer you 2 choices. You are most welcome to select a voice over or have a charming jingle made for your product. From early morning to late night, you have at least 6 time slots to choose from according to your own convenience. You also have the option of opting for several kinds of innovations like RJ mentions, contests run for the duration of the programme timeband, fabrics where your brand gets 3 different RJ mentions one after the other. There are at least 11 such innovations you may try. The choice is your's but the responsibility ours. We do your media planning, the creative development, the ad placement and every other thing that needs to be done. Your work is to let us know what you want.

Tue, 09 Dec

Now book your ad on hello 106.4 fm in the simplest way!

HELLO FM 106.4, started broadcasting in 2006 from Chennai and Coimbatore under the ownership of malar publications limited. Later, in 2007 it expanded its broadcast to other cities in Tamil Nadu such as Madurai, Trichy, Tirunelveli, Tuticorin and Pondicherry. Hello fm being the largest network of private FM radio stations in Tamil Nadu and Pondicherry...

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Thu, 17 Apr

Instantly Book Ads in Hello 106.4 FM Online at the best...

Hello FM is the largest network of private FM radio stations in Tamil Nadu and Pondicherry but its network reach covers almost half of Tamil Nadu’s population.The channel is focussed on targeting the working class executives, preparing them for a productive and hard working day ahead, by playing peppy fast-paced music. During the day, programs...

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