AIR Vividh Bharati Advertising

    USPs :
  • 50+ years of Existence
  • Major Reach
  • 30,13,30,00
  • 39 Cities

AIR-Vividh Bharati is the nation’s second radio station with a 50+ years of experience in programming and significant reach among Indian masses. The station hosts musical shows, dramas, talk shows and interactive programs. With a vintage identity AIR-VB is one of the best advertising platforms to showcase your brands.

Location: Select your preferred City below to view rates

Advertising Options: Check out all the promotional options available

Pre-defined time slots offered by Radio Stations for brands to promote themselves. These are the primary advertising elements radio offers, the oldest in the game. Whatever innovations you add to your ad campaign, FCTs are the MUST HAVEs!
Commercial times are further classified on the following basis:

Prime Time: 7am - 12noon, 5pm - 11pm..
Non Prime Time: 7am - 12noon, 12noon - 5pm, 5pm to 11pm..
The Entire Day: 12noon - 5pm.

Popular RJ’s can be rewarding influencers for your brand because of their huge fan following. The approaches differ, accordingly the content and the type of audience. So, it is important that you carefully select the RJ you would like to endorse your brand. Which RJ would be the best for your brand? Consider the required location, your preferred station, and most importantly target group. Will they follow what the RJ certifies?


Interested? Select where to Advertise

Get Started

Radio sponsorships generate brand awareness through association with a radio station’s programmes. A strong positive association is built in the listener's mind, between the brand name and the attributes of the sponsored programme.


Interested? Select where to Advertise

Get Started

The radio station talks about the advertiser and asks questions giving the listeners a chance to win related prize provided by the advertiser.It is often the only way an advertiser can have access to the much coveted presenter live reads.


Interested? Select where to Advertise

Get Started

Acquire undivided attention by consuming all available ad spots within a time frame. Here your brand constantly keeps tapping the listeners mind to instill his top of mind awareness. Make sure it doesn't get repetitive though!


Interested? Select where to Advertise

Get Started

Here the radio station’s presenter and its team broadcasts off-site as per the advertisers desired venue.This is a premium innovation but it's worth the cost to drive maximum listeners attention to your brand.


Interested? Select where to Advertise

Get Started

Frequently Asked Questions? We've got them answered

Media Planning Help

Based on your objectives,target audience and budget our experts will help you book Ads in the right radio stations at the right right times at the right cost.

Minimum Ad Length & Campaign Duration

Minimum Ad length has to be 10-seconds and campaign duration should be atleast 1 week.

Ad Frequency

You need to play your Ad's atleast 5 times daily.

Booking Deadline

Make sure to book your ads at least 2 days prior to the release date.

Tracking a Campaign

We share with you a log report to help you enable trace your Ad.

Final Proof of Execution

A Broadcast Certification

Ad rates charged on per seconds

If our website lists Rs 500 as the rate for a radio station in a city, it means that if you play a 10-second ad once on that radio station in that city, it would cost Rs. 500. So if you play a 20-second Ad 4 times for 7 days, the cost would be Rs. (500 X 20*4*7)/10 = Rs. 28,000.

First Time Advertiser

If you are a first time advertiser you will get the bets negotiated deals and incase you have already inquired for rates elsewhere or have advertised before the rate shared with you by the radio station would be the final one.

Discounts for Radio Ads

Discounts on Radio Ads depend upon the volume of your ad buying. The more the volume, the lower ad rates you will get.Discounts also depends on crisp information from the advert.

3 Rates for 3 Time Slots

You can advertise during 3 slots – The Entire Day, Prime Time and Non-Prime Time, all of them have different ad rates. Prime Times are our costliest offering yet The Entire Day package is most fruitful one.

Ad Campaign Cost depends upon

Your Ad campaign cost depends on the choice of your radio station, location, Ad duration, tenure, frequency and Ad slot.

Service Tax is Mandatory

Since buying ad spots is a service, our clients need to pay a 14.50% of service tax.

Recording A Jingle

If your bill amounts to Rs.30000 & above get complimentary ad recording services with two edits, free of cost!

Providing Ad Creative

You can submit your radio jingle or voice over ads in MP3 or WAV format at our website or mail it to our executives.

Play more than 1 Creative

Simply let us know you need to rotate your ad creative playlist and we would do the rest.

Cost of a Jingle/ Voice-Over Ad

You only need to pay Rs. 3000/- for Jingle or Voice-Over ad. A professionally prepared jingle by Jingle India will cost you Rs. 25000/-

Edits to Ad Creatives

Once your ad creative is ready we share it with you for approval you can have maximum of 2 edits on per Ad creative.

Advance Payment

Pay an advance of Rs. 2000 while jingle creation and the rest when confirming the campaign.

Vividh Bharati has been one of the top sources of entertainment for a large number of Indians for more than 50 years. They are known to cover near about 97% of the Indian population, according to reports. This channel celebrated with great fervor their Golden Anniversary on October, 2007.

Advertising on Vividh Bharati is a great idea because:

·         They reach a large majority of the population

·         They have a notable presence in both metropolitans and towns and villages

·         They have a wide variety of programs that appeal to different age-groups, thus making it possible for you to target your focus groups with ease

·         They are a known name, and associating your brand with this network will only increase its brand value.

We at releaseMyAd provide you with a number of creative and effective advertising solutions for a radio campaign on Vividh Bharati. Starting from buying media slots, to forming an effective media plan to developing jingles and voiceovers for your campaign. We at releaseMyAd make it a point to provide your advertising campaign with all the services that ensure its success.

Thu, 08 Oct

All India Radio Partners releaseMyAd to Enable Ad-Bookings...

All India Radio has appointed releaseMyAd as its only virtual advertising agency authorized to accept and process radio advertisement bookings for its network of stations, which include Akashvani, Vividh Bharati, FM Rainbow and FM Gold. To reinforce its presence in the virtual world, AIR has also mandated releaseMyAd.com to meet twin objectives of optimum inventory...

Read more
Mon, 29 Dec

Vividh Bharati Advertising Simplified via releaseMyAd

Launched way back on the second day of October in 1957, All India Radio’s Vividh Bharati was, and continues to be one of the biggest triumphs for the Indian Radio Industry.This network enjoys listenership across 40 cities in India, and is also available in an additional number of towns and villages. Vividh Bharati is an...

Read more