Aamar FM 106.2 Advertising

    USPs :
  • No. 1 Bengali
  • Suburban Dominance
  • 39,94,000
  • 1 Cities

Amar FM is the No.1 Bengali music station in Kolkata that caters to the local crowd in the city and suburbs. The station is loved by the middle-aged crowd who get a taste of all music genres here.

Location: Select your preferred City below to view rates

Advertising Options: Check out all the promotional options available

Pre-defined time slots offered by Radio Stations for brands to promote themselves. These are the primary advertising elements radio offers, the oldest in the game. Whatever innovations you add to your ad campaign, FCTs are the MUST HAVEs!
Commercial times are further classified on the following basis:

Prime Time: 7am - 12noon, 5pm - 11pm..
Non Prime Time: 7am - 12noon, 12noon - 5pm, 5pm to 11pm..
The Entire Day: 12noon - 5pm.

Popular RJ’s can be rewarding influencers for your brand because of their huge fan following. The approaches differ, accordingly the content and the type of audience. So, it is important that you carefully select the RJ you would like to endorse your brand. Which RJ would be the best for your brand? Consider the required location, your preferred station, and most importantly target group. Will they follow what the RJ certifies?


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The radio station talks about the advertiser and asks questions giving the listeners a chance to win related prize provided by the advertiser.It is often the only way an advertiser can have access to the much coveted presenter live reads.


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Acquire undivided attention by consuming all available ad spots within a time frame. Here your brand constantly keeps tapping the listeners mind to instill his top of mind awareness. Make sure it doesn't get repetitive though!


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Here the radio station’s presenter and its team broadcasts off-site as per the advertisers desired venue.This is a premium innovation but it's worth the cost to drive maximum listeners attention to your brand.


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Between songs, conversations, even commercials, get heard distinctly!


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Frequently Asked Questions? We've got them answered

Media Planning Help

Based on your objectives,target audience and budget our experts will help you book Ads in the right radio stations at the right right times at the right cost.

Minimum Ad Length & Campaign Duration

Minimum Ad length has to be 10-seconds and campaign duration should be atleast 1 week.

Ad Frequency

You need to play your Ad's atleast 5 times daily.

Booking Deadline

Make sure to book your ads at least 2 days prior to the release date.

Tracking a Campaign

We share with you a log report to help you enable trace your Ad.

Final Proof of Execution

A Broadcast Certification

Ad rates charged on per seconds

If our website lists Rs 500 as the rate for a radio station in a city, it means that if you play a 10-second ad once on that radio station in that city, it would cost Rs. 500. So if you play a 20-second Ad 4 times for 7 days, the cost would be Rs. (500 X 20*4*7)/10 = Rs. 28,000.

First Time Advertiser

If you are a first time advertiser you will get the bets negotiated deals and incase you have already inquired for rates elsewhere or have advertised before the rate shared with you by the radio station would be the final one.

Discounts for Radio Ads

Discounts on Radio Ads depend upon the volume of your ad buying. The more the volume, the lower ad rates you will get.Discounts also depends on crisp information from the advert.

3 Rates for 3 Time Slots

You can advertise during 3 slots – The Entire Day, Prime Time and Non-Prime Time, all of them have different ad rates. Prime Times are our costliest offering yet The Entire Day package is most fruitful one.

Ad Campaign Cost depends upon

Your Ad campaign cost depends on the choice of your radio station, location, Ad duration, tenure, frequency and Ad slot.

Service Tax is Mandatory

Since buying ad spots is a service, our clients need to pay a 14.50% of service tax.

Recording A Jingle

If your bill amounts to Rs.30000 & above get complimentary ad recording services with two edits, free of cost!

Providing Ad Creative

You can submit your radio jingle or voice over ads in MP3 or WAV format at our website or mail it to our executives.

Play more than 1 Creative

Simply let us know you need to rotate your ad creative playlist and we would do the rest.

Cost of a Jingle/ Voice-Over Ad

You only need to pay Rs. 3000/- for Jingle or Voice-Over ad. A professionally prepared jingle by Jingle India will cost you Rs. 25000/-

Edits to Ad Creatives

Once your ad creative is ready we share it with you for approval you can have maximum of 2 edits on per Ad creative.

Advance Payment

Pay an advance of Rs. 2000 while jingle creation and the rest when confirming the campaign.

Kolkata'r Gaan, Kolkata's Praan, that's Aamar 106.2 FM. This channel has a stupendous listenership among the Bengalis of Kolkata. If they are the one you want to reach out to, then this is the place to be. It caters to the taste of the middle class Bengali listeners besides the upper socio-economic sections. This is an excellent platform to reach out to your target audience and a platform that will shoot up your ROIs by all means.

Advertise here because:
•    You have numerous ad innovations to choose from
•    You select your own time slot
•    You reach your target audience.
•    You foster your brand, that too, in budget.

We are the solution to your desire of advertising here. We offer you the best possibe prices and a huge range of ad innovations to choose from. We take care of everything starting from media planning to ad placements. You get your campaign just like you want it. So, what the deliberation for?

Tue, 15 Apr

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Aamar FM 106.2 is a FM radio channel in Kolkata, India. Aamar 106.2 FM is self-described as “The Radio Station Built for Kolkata by Kolkatans”.It is featured in bengali and hindi playing music of all times catering to all age demographics.Its target audience are listeners aged between 24 and 44 years,the middle and upper socio-economic...

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Booking Ads in Aamar FM 106.2 Now Online at releaseMyAd!

Do you wish to advertise on Aamar 106.2 FM and are confused as how to go about? Now you can relax , as we are here to assist you to book your ads on Aamar FM. ReleaseMyAd provides you with an online platform to book our ads in a more convenient way. Aamar FM is a...

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